Startups Weekly: Qualtrics IPO to be even more exciting this time around

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German software giant SAP bought experience management platform Qualtrics for $8 billion days before the unicorn’s IPO, back in November of 2018. But last weekend it decided to spin out the experience management provider to finally go public on its own. The analysts Ron Miller talked to speculated about strategic issues on the SAP side, and concluded this was more of an internal reset combined with the financial gain from a promising offering.

Qualtrics, meanwhile, already put the Utah startup scene on the map for people around the world. Having grown strongly post-acquisition, it is now set up to be the largest IPO in state history. Here’s Alex Wilhelm with more analysis in Extra Crunch:

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According to metrics from the Bessemer Cloud Index, cloud companies with growth rates of 35.5% and gross margins of 71.3% are worth around 17.3x in enterprise value compared to their annualized revenue.

Given how close Qualtrics is to that averaged set of metrics (slightly slower growth, slightly better gross margins), the 17.3x number is probably not far from what the company can achieve when it does go public. Doing the sums, $800 million times 17.3 is $13.8 billion, far more than what SAP paid for Qualtrics. (For you wonks out there, it’s doubtful that Qualtrics has much debt, though it will have lots of cash post-IPO; expect the company’s enterprise value to be a little under its future market cap.)

So, the markets are valuing cloud companies so highly today that even after SAP had to pay a huge premium to buy Qualtrics ahead of its public offering, the company is still sharply more valuable today after just two years of growth.


Back to the era of nation-states
The tech industry is getting broken down and reformed by national governments in ways that many of its leaders do not seem to have planned for as part of scaling to the world, whether you consider TikTok’s ever-shrinking global footprint or leading tech CEOs getting called out by Congress. When you skim through the numerous headlines on these topics this week, you’ll see a very clear message in the subtext: Every startup has to think more carefully about its place in the world these days, as a matter of survival.

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Big tech crushes Q2 earnings expectations

Lawmakers argue that big tech stands to benefit from the pandemic and must be regulated

Secret documents from US antitrust probe reveal big tech’s plot to control or crush the competition

Apple’s App Store commission structure called into question in antitrust hearing

Zuckerberg unconvincingly feigns ignorance of data-sucking VPN scandal

In antitrust hearing, Zuckerberg admits Facebook has copied its competition

Before buying Instagram, Zuckerberg warned employees of ‘battle’ to ‘dislodge’ competitor

Apple CEO Tim Cook questioned over App Store’s removal of rival screen time apps in antitrust hearing

Google’s Sundar Pichai grilled over ‘destroying anonymity on the internet’

Bezos ‘can’t guarantee’ no anti-competitive activity as Congress catches him flat-footed

Amazon’s hardware business doesn’t escape Congressional scrutiny

Time for TikTok:

India bans 47 apps cloning restricted Chinese services

After India and US, Japan looks to ban TikTok and other Chinese apps

Report: Microsoft in talks to buy TikTok’s US business from China’s ByteDance

The leading arguments for a Microsoft-TikTok tie-up ;)

And last but not least ominously, for large platforms…

Australia now has a template for forcing Facebook and Google to pay for news

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